Hi! Thank you so much for stopping by ☺️ We’re so excited to tell you about our chocolate covered pretzel journey! It all started with 3 sisters, 2 amazing parents, and 1 shared love for Sundays.
Growing up, Sundays were a family day for us to kick back, relax and indulge. On Sundays we let go, enjoyed what made us happy and never thought twice about it. Lucky for us, our mom, Karen, was a seriously good baker (and still is to this day!) Rainbow sprinkle chocolate covered pretzels were her thing, along with her world famous chocolate brownies! She was the queen of making drool-worthy treats and putting together the ultimate gift packages for any occasion, big or small! We also loved getting soft serve yogurt on Sundays and smothering it with all of the candy toppings our mom had in the pantry.
In 2010, we had that *aha* moment when we decided it was time to share our most-favorite sweet + salty treats with the world. We set out to give our Mom’s famous rainbow sprinkle pretzels the spotlight and also create a line of gourmet pretzels in never-been-done-before-flavors. We were truly reinventing and modernizing chocolate covered pretzels as the world knew them!
Melt, dip, sprinkle, taste. Melt, dip, sprinkle, taste. This was our day-to-day for many months as we tested pretzel flavor ideas in Mom’s kitchen in Long Island, New York.
Fast forward to 2012 and Fatty Sundays was officially born! Ali (the middle sister!) left her job as a graphic designer and Lauren (the younger sister!) deferred her job in accounting. Days were spent building out our complete chocolate covered pretzel product line and website, and sharing our brand and story with the world.
Now based in a cute (and much bigger!) production kitchen in Brooklyn, NY, our family business continues to grow, with a rockstar team that helps us each step of the way!
Our world revolves around our all time favorite sweet+salty snack: the chocolate covered pretzel.
We now make over 10 different gourmet flavored pretzels and chocolate covered matzo for Passover. We have something for every palate, from our best-selling classic Toffee pretzels to our festive, sprinkle dipped Birthday Cake pretzels (which truly taste like funfetti cake!) to our insanely delicious and decadent Peppermint candy coated pretzels.
Our pretzels are dipped in as much dark, milk or white chocolate as we can get on them, then perfectly decorated with a variety of specialty toppings. There is a ton of flavor, texture and crunch packed into each and every bite!
We also make gifting super easy with our wide variety of pretzel flavors, gift boxes, unique assortments and our famous 100% customizable pretzels. You can make your very own box of pretzels simply by choosing the packaging and pretzel flavor and leaving the rest to us! Being part of your gifts and special occasions is what we love most. Fatty Sundays make the perfect treat for any event or occasion, big or small!
We’re obsessed with packaging, so our uber colorful Kraft and custom boxes are just as pretty to look at as the pretzels inside! We treat each package we send out like the precious cargo it is.
To share our authentic, delicious products and love of gourmet chocolate covered pretzels across the world! If this family business can make someone’s day sweeter, someone’s birthday or holiday more festive, or bring smiles to the face of someone taking a big bite of a pretzel, then we have done our job. Put simply, nothing makes us happier than seeing our pretzels make people happy!
We can’t wait for you to treat yourself, or someone else, to Fatty Sundays pretzels!
Ali + Lauren
Co-founders + Sisters