Our Story, On National Entrepreneurs’ Day
Posted on November 19 2019
On National Entrepreneurs’ Day today, we first want to thank you for supporting our pretzel journey and being a part of our story, which started just over 6 years ago. We wouldn’t be where we are today without each and every one of you. We love you all!
If you’re new to our story, welcome to Fatty Sundays! This small, family-owned business was born in Mom’s kitchen. Growing up, sisters Ali and Lauren loved snacking on Mom’s chocolate covered sprinkle pretzels. By early 2010, they set out to share their favorite family treat with the world. They completely reinvented and modernized the chocolate covered pretzel, now with 9 unique flavors to satisfy any sweet and salty craving.
Learn more about the sister-duo in our special Q&A session with them! Read on as Ali and Lauren tell us a bit about their lives and their business.
MEET THE SISTERS
What is your morning and/or evening routine?
ALI: In the mornings I’m up early with my daughter, Ruthie. First thing is making breakfast, and sometimes a smoothie. If weather permits, we’ll all take a walk in DUMBO and get coffee at our all-time favorite spot, Brooklyn Roasting Co. On nice days I walk to work. Walking is one of my favorite things to do.
In the evenings, it’s dinnertime and bath time with Ruthie, and if we’re lucky my husband Ido will join us. Some nights I’m catching up on work in the evenings, other nights trying to check things off my never ending to-do list.
LAUREN: My typical weekday morning routine starts with setting my alarm for 7-something (and then snoozing at least 2 times before getting out of bed). I’m super quick to get ready to go, 30 minutes tops. I make breakfast to go, sometimes for both my husband Sarig and I. I put my headphones in and I’m out the door. I love to walk to work with Guy Raz or Gary Vee or Michael Barbaro in my headphones (my favorite podcast hosts)!
My evenings are never the same, no real routine here. Here’s an example though: I typically am the last to leave the Fatty Sundays office. I love going to a yoga class with Sarig at our local yoga studio. Then it’s dinner and maybe a little mindless TV (anything on Bravo will do the trick). I make lunch for the next day, tie up any loose ends or urgent things for the next day work-wise, and I’m in bed usually around midnight-ish.
How do your friends and family help support the business?
ALI: They’re our biggest supporters and cheerleaders and have been since day one. Some have been there in the oh-my-gosh-we-need-more-hands moments as well! Especially in the beginning, friends and family helped spread the word about the business.
LAUREN: Close family and friends are part of the extended Fatty Sundays team and family, it wouldn’t be the same without them! We’re super lucky to have some of the most supportive people in our lives. They’re ready and willing to help however and whenever needed. I know I can count on them for advice and support. We couldn't do it alone!
What are you currently reading or listening to for work inspiration?
ALI: Podcasts, when I have the time! Mostly Gary Vee and How I Built This.
LAUREN: Gary Vee podcast and my favorite playlists on Spotify, both are motivating in their own ways.
If you didn’t start Fatty Sundays, what do you think your job would be?
ALI: I’d likely still be doing graphic design, either on the Art Director path, or freelancing and starting my own design business.
LAUREN: I was on track to be a CPA at Ernst & Young before I decided to go full-time with Fatty Sundays.
What gets you most excited about Fatty Sundays?
ALI: I love seeing people taste (and love) our product. I never in a million years would have imagined that the very pretzels we started making in Mom’s kitchen would be eaten and enjoyed by people all over the world. Seeing our team grow is also the most exciting! We wouldn’t be where we are today without them.
LAUREN: Two things: I love seeing people buy Fatty Sundays. It’s crazy cool that we’ve put this brand and these products out into the world, and people are actually buying them. It's awesome. Also, our team at Fatty Sundays. I feel so unbelievably lucky to work with our growing team who work so hard to keep Fatty Sundays moving forward. It really is inspiring.
What is your favorite Fatty Sundays flavor and why?
ALI: PB+J! In my opinion, it’s our most unique flavor, and it’s also one of our oldest, so it holds a special place in my heart. The magenta pink box is also one of my favorite boxes!
LAUREN: Peppermint will be my #1, always and forever. It is dark chocolate-y, minty goodness beyond belief.
Want to hear more from the Fatty Sundays sisters? Check out their first-ever podcast, with NY Launch Pod, here!